𝙺𝚘𝚛𝚎𝚊𝚗 𝙲𝚞𝚕𝚝𝚞𝚛𝚎 𝚊𝚗𝚍 𝚂𝚝𝚢𝚕𝚎 𝚊𝚗𝚍 𝚒𝚝𝚜 𝙸𝚗𝚏𝚕𝚞𝚎𝚗𝚌𝚎 𝚘𝚗 𝚝𝚑𝚎 𝙶𝚕𝚘𝚋𝚊𝚕 𝙱𝚊𝚋𝚢 𝙵𝚊𝚜𝚑𝚒𝚘𝚗 𝙼𝚊𝚛𝚔𝚎𝚝.
Why did we choose Korean baby brands to build our collections?
Since the 1980’s there has been an increase in the global popularity of South Korean culture! This is often referred to as the Korean wave, ‘hallyu’. Since then, this has extended into the global fashion world and many Seoul-based clothing brands have been spreading the country's fashion sensibilities to a global audience.
In recent years the Korean government highlighted fashion and art as the next ‘soft power’ therefore with the economic objective secured and with Korea having all the affordability and infrastructure required to make a successful fashion economy, it is no wonder that Seoul (the capital of South Korea) is now one of the largest fashion hubs of the 21st century.
Putting this into the perspective of baby clothing, Korean fashion education and influence is focused on producing simple, unique and affordable clothing. Our chosen brands offer us carefully assembled outfits – simple yet significant in design, and even when colourful and printed, still subtle and tasteful. The Korean brands are well known for being masculine mixed with feminine- often with all the right accessories to match. Meaning that the current, ‘on trend’ unisex look, prevalent in the UK is their niche.
And this is why they are the perfect fit for both our vision and fashion philosophy!
Brand Highlight: Bebe Holic
Bebe Holic is definitely becoming one of our fast favourites, especially if you are looking for unisex baby clothes. Ever since we discovered this brand last year, it has been growing so fast. Our favourite picks from the SS21 range are the hooded tee and ribbed joggers which are loose fitting and neutral and cover an age range between 3 to 24 months.
In fitting with our Ambitions
Bebe Holic as a brand was launched in May 2014, aiming to make the most comfortable and trendy baby clothing in Korea. The brand name is a play of words referencing to this ambition and devotion (‘-aholic’ indicates a person who is addicted to something).
Similar to this, we as a brand aim to feature the best picks from a large number of best selling Korean brands in order to create the most comfortable and easy to wear ranges with a unique edge. Setting us apart from your regular high street stores!
Simple, Unique Designs
In fitting with us as a brand Bebe Holic aim to reflect natural and neutral earthy colours with each individual piece. And their designs often include some highlights using simple and subtle patterns like circle shapes and rainbows.
According to our sources, the lead designer gets most of her inspiration from travelling around the world, (although these days it is sadly not possible due to the pandemic). And she also takes references through studying adult’s fashion trends and reflecting these to curate trendy lines for all your littles.
Our hopes are that Brands such as Bebe Holic continue to evolve and inspire us and that we can continue to introduce you to more and more Korean brands for your little baby buntings.